#Lookit

A Belgian museum is using Tim Howard memes to promote Europe's largest dinosaur gallery

The Royal Belgian Institute of Natural Sciences is coaxing visitors to the largest Dinosaur Gallery in Europe ... with memes!

Memes. Memes! M E M E S. Memes are fun, right? We all love memes.

When the country that beat you in the World Cup is using a hashtag celebrating your defeated-yet-heroic goalkeeper to promote prehistoric science ... well, we have truly reached #PeakTimHowardMeme!

(via @pourmecoffee)

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