This reminds me of BoJack Horseman. I don't know why, but wow ... BoJack Horseman -- what a show. Seriously, you should watch it if you haven't. It's extremely funny, while also being the best look at depression a TV show has ever done. I know I'm changing the topic and should be talking about whatever the hell is happening at this game, but it's too confronting.
Seriously, though, this is part of ASU's famed distraction techniques. They've used unicorns before and a whole curtain -- but this is next level.
h/t @TravisHines21