Updated throughout the day with quick takes from staff.
Frank Thomas has a beer branded after his nickname. This isn't new, nor is it quite considered breaking news, though it is pretty awesome. Yes, if you live in Chicago or the surrounding area, you can pickup a 24-ounce can of Big Hurt Beer. It's worth it for the sentimental value alone.
Oh, and it'll get you flat hammered for a low price.
All the signs of a stinker are there: a 24-ounce can, seven percent alcohol, a whopping $1.99 price tag and a celebrity endorsement, all of which usually amounts to little more than quick sales and even quicker drunkenness.
Note: Not a stinker! Sounds like a winner.
But having a branded Big Hurt Beer is only part of the equation. It's interesting, yes, but the promotional aspect of Frank Thomas' newest venture is the fun story. Throughout December, Thomas will be appearing at various Binny's -- I'm not from Chicago and have no idea what a Binny's is, but I assume it's a beer store -- to promote the Big Hurt Beer.
And he'll even autograph your beer. But only your beer. Don't you dare bring him anything else to sign but a 24-ounce man can of Big Hurt Beer. You will be rejected.
Via Binny's
Fine, it probably means Big Hurt Beer swag, but we're just imagining Thomas autographing scores of beer cans.
2 comments
Comments
Binny's is an amazing liquor emporium.
It kills me that one of my childhood heroes is going to be at my favorite liquor store a week before I come home.
"Many people need desperately to receive this message: 'I feel and think much as you do, care about many of the things you care about, although most people do not care about them. You are not alone.'"
by U-God on Nov 30, 2011 10:37 PM EST reply actions
Frank did one of these at the Roosevelt Rd. Binny's on Oct. 15
They were also trying to sell individual cans for the purpose of getting them signed, and I imagine that’s their angle here too. Frank was extremely friendly and graciously signed my hat. I can’t really see him stonewalling someone for an autograph on memorabilia, but maybe his handlers will be stricter.
And yes, Binny’s is an incredible cavern of alcoholic delights. You don’t get Dan Aykroyd to appear in your commercials unless you’re a truly elite liquor store.
by WSO on Dec 1, 2011 3:54 PM EST reply actions
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