MLB All-Star Game To Harness Social Currency And Generate Buzz #Strat

Have you ever wondered what it's like to be a MLB All-Star? Curious about the excitement that pulsates through the dugout as Derek Jeter and Albert Pujols discuss their three innings and one at-bat? Wonder no more!

MLB has announced that for this year's All-Star Game, players will be allowed (and probably encouraged) to use social media during the game. Does this mean we'll finally get to see Justin Verlander's Pinterest boards? We can only hope.

Much like their NFL contemporaries, MLB All-Stars will only be allowed to use the computer stations next to the dugouts, and only before the game, or after they have been replaced`and are no longer playing.

Building off the social media success of the 2011 State Farm Home Run Derby – at which MLB players interacted with fans via Twitter and Facebook live from the field during an MLB event for the first time – Major League Baseball, MLB Advanced Media and the Major League Baseball Players Association today announced an expansion of the initiative that will for the first time include social media activity during the All-Star Game itself.

MLB Public Relations said that those players who Tweeted during last year's home run derby saw a 17 percent increase in followers by the next day. Just another example of America's pastime. Can't wait to see Ken Burns' documentary on this.

So when you see David Ortiz or Josh Hamilton tweeting during the ninth inning of a tie game, with the hopes of getting more followers, as World Series' home-field advantage hangs in the balance, remember, this time it counts.

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