How To Do Fan Relations The Right Way

I remember being a kid and writing letters to Major League Baseball players hoping for an autograph. Some would answer and some wouldn't, but it was always a thrill to get a letter from an MLB team -- even if I now realize it was probably written by an intern.

The story after the jump is along those lines -- about a kid who wanted to get an autograph for his dad. It goes above and beyond the expected, and is one of those "PR done right" experiences.

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More on the story can be found here.

Job well done, Seattle Mariners. Made a kid and his dad's day with a relatively simple gesture.

In the interest of full disclosure, Kyle is one of my co-authors at CougCenter.

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