I remember being a kid and writing letters to Major League Baseball players hoping for an autograph. Some would answer and some wouldn't, but it was always a thrill to get a letter from an MLB team -- even if I now realize it was probably written by an intern.
The story after the jump is along those lines -- about a kid who wanted to get an autograph for his dad. It goes above and beyond the expected, and is one of those "PR done right" experiences.
something very, very cool happened today that I feel the need to tell all of you about.
— Kyle Rancourt (@KyleRancourt) July 19, 2012
my 11-year-old sent a letter to the Mariners telling them I'm a big fan & that Guti is my favorite player. he saved his allowance and wanted
— Kyle Rancourt (@KyleRancourt) July 19, 2012
a ball signed by the entire team. they sent him a package that included: a Guti autographed ball, an Ackley jersey t-shirt, & a handwritten
— Kyle Rancourt (@KyleRancourt) July 19, 2012
letter saying "we couldn't get the whole team since they're busy playing the season, but we got Franklin's! hope your dad likes it!"
— Kyle Rancourt (@KyleRancourt) July 19, 2012
so a kid writes a letter asking if he can buy something & the Mariners instead send him a bunch of really cool free stuff
— Kyle Rancourt (@KyleRancourt) July 19, 2012
More on the story can be found here.
Job well done, Seattle Mariners. Made a kid and his dad's day with a relatively simple gesture.
In the interest of full disclosure, Kyle is one of my co-authors at CougCenter.
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