Fresh off of a World Series victory, the Boston Red Sox announced on Friday that they are rolling out a variable pricing structure for their regular season tickets which will place higher prices on games which are in higher demand.
While some tickets will increase in price and others will decrease, the overall bottom line is that the average ticket price will go up by 4.8%; this marks the team's first price hike in three years. Even before this increase, the team already had the most expensive average ticket in the majors at $53.38, ahead of the New York Yankees ($51.55) and the Chicago Cubs ($44.55).
Under the new structure, premium games such as Opening Night and contests against the Yankees will be priced higher, while less attractive weeknight games in colder months such as April, May and September will become cheaper in order to both attract casual fans and reward die-hard supporters who are willing to brave the elements to cheer on their team. In all, there will be five pricing tiers which reflect the expected demand for the team's 81 home games.
MLB.com offers this quote from Sam Kennedy, Boston's Executive Vice President and Chief Operating Officer:
"Variable pricing better aligns tickets with market value," said (Kennedy). "By pricing tickets according to demand, we can significantly lower ticket prices for our local, core fans, who are more likely to be able to attend weeknights in April, May, and September."
"This new pricing structure allows us to provide a variety of ticket options, starting as low as $10, making Fenway Park accessible to as many different fans as possible," said Kennedy.