Fans will be given the $10 voucher cards when they enter Miller Park. The voucher cards can be used for food, beverages, tickets and merchandise at nearly every outlet in the stadium. The cards can be combined for larger purchases and can be used at any game for the remainder of the season.
Brewers principal owner Mark Attansio discussed the plan, telling Moyer:
"This has been a challenging season for all of us, but the one thing that has never wavered has been the tremendous support we have received from fans who love the Brewers. We wanted to do something meaningful to show our appreciation, and we will strive to provide the best fan experience possible."
Milwaukee expects to average 30,000 fans per home game in Aug.. The Brewers have 12 games at home during the month, and plan to hand out $3.6 million worth of vouchers.
The Brewers entered Sunday with a 43-61 record, 20 games behind the St. Louis Cardinals for last place in the NL Central.