#Lookit

Minor-league team features bacon hats

The social-media strategy is questionable because no one on the Internet cares about cured meats, but they'll give it a shot.

This is a headline on the website of a professional baseball team:

Smell The Change: IronPigs Reveal New Logos

Themes Include Mouth-Watering Bacon & Molten Steel

Themes.

The IronPigs have a new alternate hat, too. I wonder if there's someone on top of this kind of #branding, someone who could tweet out a picture of a hat or ...

Ah, there we go. But I have an important question: Wait, if they're the IronPigs, isn't that a picture of a slaughtered teammate on the hat? Think about it. Comparable hats:

  • A deep-fried and breaded oriole
  • A delicious piece of broiled marlin
  • A cup of ultra-gamey stew made from bear-veal
  • Like, a white sock, but between two pieces of bread

It doesn't make sense. And, wait, if the pig is iron, is the bacon edible? Or will our teeth shatter and fall out like something out of Looney Tunes? Why put inedible player bacon on a hat?

This hat is ridiculous and it doesn't make sense. To register my disgust properly, I will buy only one of them.

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