Twitter Works: UFC Will Stream 'KID' Yamamoto Vs Demetrious Johnson Live On Facebook

After an uproar of disapproval of Japanese superstar Norifumi 'KID' Yamamoto being snubbed from UFC 126's televised card, a successful Twitter campaign from the fans has pulled the darkness off this fight. Great news for fight fans, but more importantly this shows the UFC's ability to properly listen and act accordingly. Being able to gauge the wants and needs of its customers is a huge concern for firms and companies of every sort, but the UFC benefits from a very vocal online group ready and willing to voice its opinions. Be it popular message boards like Sherdog or the Underground, Twitter or Facebook the UFC has no shortage of places to look for feedback.

Plans for a rubber match between Frank Mir and Brock Lesnar were even reportedly scrapped due to an overwhelming negative reaction from fans.

"People have been saying on my Twitter that they're not happy with that fight," White told MMAjunkie.com. "It's something I need to re-think."

This willingness to work with the fans builds brand loyalty and can only help entrench itself into the sporting collective. The UFC has embraced social media and I have been extremely encouraged with its approach to new content distribution methods. Streaming live sporting events through a community such as Facebook is huge, and it's this kind of forward thinking that should ensure the survival and growth of the sport's leading promotion.

Johnson and Yamamoto's are slated to go live at 8:25 EST on Facebook, followed by Paul Kelly vs. Donald Cerrone and Chad Mendes vs. Michihiro Omigawa on Spike TV.