This UFC 134 trailer is easily one of the best trailers for a UFC event I have ever seen. It's visually understated, provocative, star-laden (featuring Forrest Griffin, Shogun Rua, Anderson Silva, Antonio Rodrigo Nogueira, Brendan Schaub and Yushin Okami), and most importantly, bears little resemblance to typical UFC trailers. There is no cacophonous music or Clockwork Orange forced visual brutality or even the cheerleading of commentators. There's just delicate touch to remind you of the greatness to come. In short, it's the epitome of less is more.
It also upholds what I consider to be one of the most fundamental best practices of production: the fighters talk in their own language with their own voices. No one is dubbing over them, missing their inflection, intonation and sound. The point may sound petty, but can one imagine Lou Gehrig being dubbed over when he told baseball he was the luckiest man on the face of the earth? What about Martin Luther King when he proclaimed to have a dream? The point isn't to equate the most significant moments in sports or civil rights history with an upcoming UFC card. It's to underscore how voice and language are central to human identity.
The video is not made by the UFC, but by Canal Combate, a television channel in Brazil that will be airing the event.