Longtime social media holdout Kurt Busch has finally joined Twitter, making him only the third NASCAR Cup champion to do so. Busch is tweeting under the name "@kurtbusch22" and has gained just over 1,000 followers in the two days since he started.
"I have no idea what all this means, but I know that it's a big step for me," he said. "And I know that it's an important step for us to be involved in.
"We need to do more to connect with our fans and draw attention to our sport, and what better way than to have thousands – hopefully tens of thousands – following us and knowing they can get their information quickly and knowing that it's (coming from) us. And it is."
Busch said he's relying on some help from people close to him to get him started on Twitter, but pledged he'll be "out there doing what we need to do to connect more to our fans." His longtime public relations representative Tom Roberts is also now tweeting, using the name "@22carPR."
Having Twitter followers has also become very important to sponsors, and Busch's new sponsor (Shell) is no exception. One thing Busch will be promoting via social media, for example, is a new Shell program called "WINSdays with Kurt Busch."
"When I win on Sundays, if you have a Shell Saver gas card, you save 22 cents per gallon on Wednesdays at the pump," he said. "I mean, that's a huge promotion that not just NASCAR fans will see, but everyone who goes to the gas station to fill up. Who wants to save 22 cents per gallon? Everybody."