In this challenging economic environment, it's tougher than ever for racetracks to attract fan dollars. So they have to be creative – like Daytona International Speedway did with this video.â†µ
The track has introduced "Freddie, The World's Fastest Fish" to promote Speedweeks action on Daytona's freshly paved surface. A fish to promote asphalt? Yep. But actually, it works.
In the video below, Freddie (a goldfish) gets strapped in for a ride on newly paved surface. And the surface is so smooth that Freddie is able to survive.â†µ
But that's not the best part. What I found particularly cool was seeing Freddie's water tilt with the forces of gravity as the stock car roared around the turns.â†µ
Freddie seemed to go with what the water was doing, driving to correct his position while his world was slanted.â†µ
As for the claim that Freddie is the "world's fastest?" Daytona could be onto something there – after all, when has a fish ever gone faster?â†µ