By now, you've likely gotten a chance to see Toyota's new series of "Sponsafier 3" commercials – three different spots featuring Kyle Busch, Joey Logano and Denny Hamlin.
The campaign advertises for the third version of the create-your-own-car contest, including this year's unique prize: Getting to spend a day with your favorite driver.
The ads focus on prospective winners daydreaming of what they'd do with their drivers. A guy with a boring desk job rocks out with Busch. A housewife is served by Hamlin. A school kid gets to hang out with Logano.
Here are some tidbits about the ads you may not have known:
- Kyle Busch got to pick the car numbers of the mailboxes his passenger smashed in the ad. Busch's "creative input" into the commercial included picking the No. 88 (Dale Earnhardt Jr.) and the No. 2 (Brad Keselowski) to smash. "I was wondering how many people would actually figure out that the 2 is not my brother," he said.
- That's not Denny Hamlin's body in the ad where he's shown shirtless while washing a car. Though Hamlin joked it took him "about six months of training" to get ready for the commercial, he later admitted it was a special effects trick. "My face, his body," Hamlin said.
- Busch didn't really smash through the glass at the start of his commercial ("They wouldn't let me – insurance reasons," he said), but he actually did the donuts in the parking lot. The producers had brought in a stuntman to do the donuts, but Busch's were better.
- Wondering what Joey Logano and his kid friend are throwing at the screen during their commercial? The answer is tater tots. According to Logano, they were frozen tater tots, to be exact.
- Busch's mailbox-smashing scene took place in a real neighborhood in southeast Charlotte, and they could only drive through once. The production team had a police escort clearing the way in front of Busch's car.
- The little girl who gets mad in Logano's commercial is "Kimmy" – the same girl who tells her dad to put "I love you" on the spoiler in the first Sponsafier campaign.
- Which is the drivers' favorite commercial? Busch and Hamlin both said they liked Logano's the best.