Many of the NASCAR drivers in Saturday night's Sprint Cup Series race at Richmond International Raceway will be running a car with a 9/11 tribute paint scheme.
After all, it is the eve of the 10th anniversary of the Sept. 11, 2001 terrorist attacks on the United States.
But while most of those paint schemes will still feature the usual sponsors somewhere on the car, that's not the case for Kyle Busch's No. 18 car.
Busch is running an American flag paint scheme on his car, which will be free of most every sponsorship decal except the ones required by NASCAR.
The car was the idea of Busch's usual sponsor M&Ms, which did a similar paint scheme on Ken Schrader's No. 36 car in the immediate aftermath of 9/11.
"It's an honor to be able to run it," Busch said. "It means a lot to all of us on the team to be able to honor our lost and fallen who were there on that day."
Busch noted "it takes a lot of people to just give up the real estate" on the car.
M&Ms not only agreed to give up its logos on the car, but so did Joe Gibbs Racing partners NOS Energy Drink and Interstate Batteries.
"That's pretty cool," Busch said. "I did my part – I took my name off it."
A special diecast will be made of Busch's Richmond ride – which he's calling his "No. 18 USA car" – and a portion of proceeds will go to the USO.
Does Busch think he'll somehow fly under the radar because of his paint scheme?
"Ohhh no," he said. "It's not that hard to ever find the 18 on the racetrack."