Truck Series to get makeover for 2014 season

Jason Smith

The Camping World Truck Series will feature a new manufacturer-specific truck designed to create more brand awareness for NASCAR’s No. 3 series.

The Camping World Truck Series will have a new look in the not-so-distant future.

Following in the footsteps of the NASCAR Sprint Cup and Nationwide Series, which have each undergone changes in the last few years to better reflect the identity of specific car manufacturers, the Truck Series will undergo the same metamorphosis in 2014.

In an interview Tuesday morning on SiriusXM NASCAR, Truck Series director Wayne Auton said the changes are being made to make the trucks being raced more in line with the trucks fans can buy in the showroom.

"What you saw in 2012 is what you'll see in 2013," Auton said. "Now, with that being said, to put a little hype on things, in 2014 I think you will see a new product on the race track with new trucks -- a new truck look."

Increasing brand identity has been a point of emphasis for NASCAR lately, as the sanctioning body tries to improve the level of competition and create more brand awareness. Starting next season, the Cup Series will feature a radically redesigned car which will feature a more distinguished look that goes a long way to putting the stock back into "stock car."

According to Auton, the forthcoming changes to the Truck Series were done at the behest of the manufacturers with the process already having "been started."

But what Auton didn't address during his interview may be more important than what he did say.

Switching to a new truck will be costly to the teams involved, and in a series where costs are already too high for many owners, it will be interesting to see just how teams make the crossover for the 2014 season. While NASCAR's intention is noble and should be beneficial to the series in the long term, short term it could easily have a dramatic effect on the level of competition and the number of trucks competing on a weekly basis.

For now, though, the rules package that was used for 2012 will essentially be the same for the coming season. The only rule changes of note will involve a new windshield being used at Daytona and Talladega, which Auton says will improve safety, as well as a new mandate on how window nets are to be installed.

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