Turner Sports' decision to simulcast its "Wide Open" coverage of NASCAR's Coke Zero 400 on both TNT and TruTV paid off in a big way.
The combined ratings for the two channels drew a 3.8 household rating and 6.184 million viewers, which made it the most-watched and highest-rated Daytona summer race since 2008.
The rating was up 12 percent over last year (3.4) and viewership was up three percent (6.029 million).
The 2008 Daytona summer race had a 3.8 rating – the same as Saturday night – but was watched by more people (6.39 million).
A ratings increase like that one is fantastic news for NASCAR, and it also might encourage networks to look at increasing their side-by-side commercials/race coverage. Saturday night's broadcast featured TNT's "Wide Open" coverage, which split the screen between race action and ads.
Greenville/Spartanburg/Asheville, S.C. (9.3 rating); Charlotte (9.2); Greensboro, N.C. (9.2); Indianapolis (8.6) and Birmingham, Ala. (7.4) were the markets with the highest ratings.