A week after Clint Bowyer's second victory of 2012, the good news continued for the driver and his Michael Waltrip Racing team: MWR announced Peak Motor Oil will be the primary sponsor on Bowyer's No. 15 car for three races per season for the next three years.
"Ever since I made this change to Michael Waltrip, it seems almost daily there is more good news around the corner and this is another example of that," Bowyer said.
Friday's news marks the second time in three weeks MWR has made a major sponsorship announcement. Two weeks ago at Atlanta, the organization made it known Napa Auto Parts would return as the full-time sponsor for Martin Truex Jr.
So why, in a slow economy, are companies drawn to a team which before this season had never made the Chase? In large part, it's due to the gregarious personality of the man whose name is on the company stationary. On that front, Waltrip doesn't try to be someone he's not.
"I always look at it that we're very blessed to race cars," he said. "It is such a privilege. I'm thankful for that opportunity and like people to understand my enthusiasm for the sport. And I've just always been that way.
"It's fun to have cats around me who get that and understand that and appreciate it."