NASCAR fans have been clamoring for Dale Earnhardt Jr. to join Twitter, but to date the sport's most popular driver has continued to resist joining social media.
However, that doesn't mean Earnhardt Jr. is averse to finding new ways of communicating with his legion of supporters, which is why he and his JR Motorsports team are starting their own podcast called The Dale Jr. Download.
"I'm excited about it," Earnhardt Jr. said Thursday during Daytona 500 Media Day. "I think there's good potential there to do some pretty fun stuff, try to give our fans some information, give them some substance, give them something new.
"They're always striving for information, want to learn something new, want to understand what's going on. This will give us an opportunity to really give them that feedback, what's going on in the company, what we're dealing with."
The podcast will be part of the new online network dubbed Dirty Mo Radio and will be available at both DaleJr.com as well as on iTunes.
Earnhardt Jr. plans on recording a new episode weekly and all podcasts will be available free of charge. The first episode of The Dale Jr. Download will air Feb. 18 and will focus both on Earnhardt Jr.'s personnel life in addition to recapping the previous weekend's on-track action.
However, the podcast won't just focus on Earnhardt Jr., but also other personalities within JR Motorsports, as well as other things happening with the company.
"We'll talk about races, how we ran, what happened in the races, my races, the Nationwide races," Earnhardt Jr. said. "We'll talk about what we're doing out on the property, anything fun that might be popping up that we want to share with our fans, anything we might be doing downtown.
"Who knows? We can talk about literally everything. ...This will be a great place for us to provide content for our fans but also give our partners more bang for their buck."