Jeff Gordon signs three-year extension with longtime sponsor

USA TODAY Sports

Jeff Gordon has signed a three-year contract extension with one of his longtime sponsors.

Axalta Coating Systems -- formerly known as DuPont -- will continue its relationship with Jeff Gordon and Hendrick Motorsports for the next three years.

The company announced the contract extension Thursday, which calls for Axalta to be the primary sponsor for Gordon in 10 races each of the next three seasons and an associate sponsor in the remaining events through 2016.

Gordon has been tied with Axalta since bursting upon the Sprint Cup Series scene in 1993, and the company has been a sponsor on the side of the No. 24 car for all of Gordon's four championships and 87 wins.

"I'm so excited that Axalta has decided to move forward with us beyond 2013," Gordon said in a statement. "They've been with me since the beginning and I look forward to a lot more racing, some more wins and hopefully another championship with them before it's all over."

Team owner Rick Hendrick called the partnership "one of the most effective and iconic relationships in sports marketing."

The parent company of Axalta, The Carlyle Group, acquired DuPont's auto paint business last year for a sum of $5 billion and announced in February that Axalta would replace DuPont as Gordon's sponsor.

This weekend's race at Pocono Raceway will mark the first time Axalta's logo will appear on the hood of the No. 24 car using the familiar "firestorm" paint scheme.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.