DAYTONA BEACH, Fla. -- Jeff Burton serves as one of the last remaining links between the past and future generations.
At 46-years-old, he is one of the few drivers to have competed against Dale Earnhardt, Terry Labonte, Jeff Gordon and Jimmie Johnson -- three decades worth of Sprint Cup Series Champions. His tenure combined with his clean reputation and earnest persona has even earned him the nickname, "The Mayor."
Even the legends that never competed against him have nothing but praise after interacting with Burton. That list includes 1983 Series champion Bobby Allison, who applauded Burton in an exclusive interview with SB Nation on Friday afternoon at Daytona International Speedway.
"I like Jeff," Allison said. "I don't think people realize just how much he has contributed to the sport. He's a guy that hasn't won as many races as he should have given his talents - he's lost some races the hard way but he's been a huge credit to the sport."
The nickname "The Mayor" was born from his popularity and the willingness of his peers and NASCAR officials to listen to his suggestions.
Kwikset will be the primary sponsor for the team this weekend at Daytona International Speedway and they have launched a Twitter campaign and sweepstakes that will give fans a chance to win a VIP Experience with Burton and Richard Childress Racing during the Chase for the Championship race at Charlotte in October.
For more information and to enter the sweepstakes, fans can are encouraged to visit www.iHeartTheMayor.com