Nationwide ending sponsorship of NASCAR’s No. 2 series

Michael Hickey-US PRESSWIRE

Nationwide is ending its sponsorship of NASCAR’s No. 2 series effective at the end of the 2014 season.

After seven years Nationwide is ending its sponsorship of NASCAR's No. 2 series, effective at the end of the 2014 season.

The company made the announcement Wednesday, but will not be exiting NASCAR completely and will actually increase its spending in the sports. As Nationwide will refocus its marketing efforts on the Sprint Cup Series, where it will become a team sponsor and remain NASCAR's official sponsor for auto, home, life and business insurance through 2017.

Nationwide already has an agreement with Roush Fenway Racing, which calls for the company to be primary sponsor for Ricky Stenhouse Jr. in seven Cup races -- three this year and four next. Stenhouse is in his first full season in Cup after having won the Nationwide championship in 2011 and 2012.

Nationwide took over series sponsorship in 2008 from Anheuser-Busch, which had been the title sponsor from the series' inception in 1982, first through its Budweiser brand then Busch beer.

According to the Sports Business Journal, Nationwide was paying NASCAR approximately $8 million a year for series title rights and accompanying media promotion.

More from SB Nation:

Complete coverage of the 2013 Sprint Cup Chase

Juan Pablo Montoya signs with Penske

Chasers endure night of adversity at Chicagoland

Victory keeps Matt Kenseth atop point standings | Full results

Longform: The good times and hard life of Dick Trickle

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.