NASCAR Phoenix 2014: Start time, TV schedule for The Profit on CNBC 500

Robert Laberge

Brad Keselowski will try to finish the job from the pole on Sunday.

Brad Keselowski was visibly frustrated after the Daytona 500, and you could hardly blame him.

The Team Penske driver led a furious charge to the front of the pack in the dying laps of NASCAR's season opener, only to watch Dale Earnhardt Jr. speed ahead for the win after getting a great push from Jeff Gordon on the final restart. Keselowski came very close to a win but instead finished third.

Keselowski turned that frustration into motivation this week, and he will start from the pole in the The Profit on CNBC 500 at Phoenix International Speedway on Sunday. The driver of the No. 2 car is probably the favorite to win the race after a strong week in the desert, but a faster car will be waiting in the middle of the pack when the green flag waves.

Kevin Harvick has dominated practices at Phoenix, running the fastest laps in each of the final two practice sessions this week. Meanwhile, Keselowski hasn't placed higher than fifth and fell all the way to 20th in the final practice on Saturday.

So when the green flag waves on Sunday, don't be surprised if Harvick quickly makes his way to the front. Other cars to watch include Gordon and rookie Kyle Larson, who has another fast car and is looking to put a 38th-place finish at Daytona behind him.

The Profit on CNBC 500 (312 laps, 312 miles)

Television coverage: 3 p.m. ET, FOX

Green flag (approximately): 3:15 p.m. ET

The Profit on CNBC 500 starting grid:

Row Inside Outside
1 Brad Keselowski
Joey Logano
2 Jamie McMurray Jimmie Johnson
3 Dale Earnhardt Jr.
Greg Biffle
4 Kyle Busch
Kyle Larson
5 Aric Almirola
Kurt Busch
6 Kasey Kahne
Denny Hamlin
7 Kevin Harvick
Clint Bowyer
8 Ryan Newman
Brian Vickers
9 Jeff Gordon
Casey Mears
10 Matt Kenseth
Tony Stewart
11 Ricky Stenhouse Jr.
Paul Menard
12 Carl Edwards
Austin Dillon
13 A.J. Allmendinger
Michael McDowell
14 Martin Truex Jr.
David Gilliland
15 Marcos Ambrose
David Ragan
16 Cole Whitt
Brian Scott
17 Danica Patrick
Ryan Truex
18 Alex Bowman
Parker Kligerman
19 Blake Koch
Joe Nemechek
20 Reed Sorenson Travis Kvapil
21 Michael Annett
Morgan Shepherd
22 Justin Allgaier


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