Tim Kitzrow, well-known and beloved as the voice of EA Sports' NBA Jam, has spent the day as a slave to the fans, reading catchphrases submitted on EA Sports' twitter feed. It's actually pretty cool - you send in your idea for an awesome/witty/slightly inappropriate exclamation and Kitzrow, known for his 'zany' calls and catchphrases, will read it over some in-game action.
This fun little gimmick came as a result of NBA Jam (XBox360 and PS3) going on sale Wednesday.
The vast majority of Kitzrow's calls today come from regular folks, but there are a few celebs in the mix, either submitted by them or as homages to them: Jimmy Kimmel, Kanye West, SportsCenter and Dwight Howard got shout outs, as did EA Sports boss Peter Moore.
I would imagine they have some kind of censorship to prevent any 'questionable' content from being spread around, but after watching some of the videos, EA Sports seems to be enjoying this exercise as much as the fans are.