SB Nation The Heat And The Hopeless
Dec 2, 2010 - Thursday night, LeBron James returns to Cleveland for the most anticipated game of the NBA season, and it will almost certainly be the highest-rated NBA broadcast of TNT's year. For one night, the eyes of the entire sports world will follow LeBron's every move, every word, every success, and every failure. Again.
You may hate him for this, but for the past 12 months, LeBron James has captivated America's attention like no athlete on the planet. And if you do hate him for it, he doesn't seem to care.
That makes you hate him even more.
You may say he's never won a championship and the Heat are all talk, but that doesn't seem to matter. You'll still watch him play Cleveland tonight, won't you? And that makes you hate him even more. In a more lucid moment, you may think to yourself, he's just a 25 year-old kid. A kid that's taken advantage of the opportunities to exploit his fame and build his fortune alongside friends. "If anything, WE created this monster," the lucid-you would say. But somehow, that makes us all hate him even more. "We're not the problem," our heart tells our mind. "HE IS."

Earlier this week Sports Illustrated named Drew Brees its 2010 Sportsman of the Year. And somewhere toward the beginning of Tim Layden's sprawling dedication to Brees, he writes "Maybe the idolization of athletes has always been a lousy idea, but the concept will not die soon or easily."
He's right. In the most basic way possible, the idolization of athletes is always a lousy idea. But never has that truth been laid more bare than in 2010, thanks to LeBron Raymone James.
Even before he left Cleveland this year, in their more honest moments, Cleveland fans would have admitted that idolizing this statue of false bravado was probably a lousy idea. He grew up in Ohio, but wore Yankee hats everywhere he went. He talked in the third person. He wilted in big games. He was more interested in mimicking Jay-Z than Jordan. The red flags were all around us, but like the people of Cleveland, we mostly disregarded them.
Not until 2010 did our suspension of disbelief look so obvious and idiotic. After 18 months of speculation as to which city might be lucky enough to land LeBron James, it all crested with his historically narcissistic appearance on ESPN to announce The Decision, and we realized how foolish we'd been in putting him on the pedestal in the first place.
"This is very tough," LeBron said after he announced plans to leave his hometown Cavaliers. "Because you feel like you've let a lot of people down. You've raised a lot of people's expectations also. But it was a tough decision, because I know how loyal I am."
The sentiment might resonate better if it hadn't been James himself that raised expectations for Cleveland fans. Because, they thought, he couldn't possibly go on national TV to break their hearts in the most spectacular way possible. When he did exactly that, it let everyone down more than any of them could have imagined. The sort of thing so phenomenally callous that it takes time to register in full.
And right after he defended his loyalty that night, the next question from James' handpicked interviewer was about his new home. More specifically, the coach at his new home. "Erik Spoelstra will be the coach," he said. "And Erik is a great young coach. I respect Coach Spoelstra and everything he's going to do to try to put us in the right position to win it all."
A few months later in 2010, and Chris Broussard—the Miami reporter with close ties to LeBron's inner circle, and the first to break the news of both his free agency Decision (the show) and his free agency decision (Miami)—magically files a report full of anonymous quotes about the Heat players' waning faith in the coach that Loyal LeBron respected so much in July. Ask Erik Spoelstra, maybe: The idolization of athletes is always a lousy idea.
So how could LeBron James possibly be the Sportsman of the Year?
Because nobody's made us care as much about sports, in as real a way, as LeBron James.
Outsiders might call it ugly from afar, but the near-universal backlash against LeBron has been sort of refreshing. For all the ambiguity of modern-day professional sports and our nation's gentle, subconscious fluctuations between moralist and moral-less, it's been sort of great to have everyone stand up and say, "Okay, well we can all agree that guy just SUCKS."
The source of the backlash seems negative, and LeBron himself even posited that race may have played a factor in it. But that's not quite right. The backlash itself is obviously filled with bile and hate, but it stems from a shared understanding that everything we've been sold by the most talented basketball player on earth (and his team of marketers, obvs) the past twelve months has been an absolute sham. In other words, fans don't like LeBron because they love sports, and LeBron briefly turned the sports landscape into something we barely recognized anymore.
It's not entirely LeBron's fault, and he's still healthy and 25 years old, with at least a decade left to mold his legacy. But in 2010, fair or not, he unwittingly cast himself as the biggest villain in sports, and his nauseating turn in the spotlight forced us to re-think what's "cool" in sports.
Because while the idolization of poorly-educated, inevitably spoiled athletes has always been a lousy idea, as Tim Layden says, we do it anyway. We put people on these pedestals because heroes are hard to find, and the collective worship of an athlete makes these mythical virtues seem a little bit more possible for the rest of us. But it's not real, and if you look closely at the facade for long enough, cracks are unavoidable.
In the past decade alone, Sports Illustrated's Sportsmen of the Year have included such luminaries of virtue as Tiger Woods, Curt Schilling, Dwyane Wade, Lance Armstrong, Michael Phelps, and Brett Favre. I mean... Without tearing at the cloak of every legend put forth for worship by Sports Illustrated or anyone else, it's fair to say that we have a tendency to embellish these things.
What LeBron did this year, though... All of this has actually happened. No embellishment necessary.
His blatant disappearing act against the Celtics in this year's playoffs. Then the press conference after that game, where he blamed himself—not for playing poorly, but for playing so well in other games that he'd "spoiled" us and created unrealistic expectations among fans and media. A few weeks later, there was the media tour during the NBA Finals, when, while Kobe Bryant chased his fifth ring, LeBron met with Larry King. And of course, the free agency whirlwind and his ESPN special, which speaks for itself by now. Although as ridiculous as that spectacle seemed, everyone always forgets about the welcome party/rock concert/victory parade they held in Miami a few days afterward.
Later in July, we got the outstanding LeBron-in-Vegas story from ESPN. Until, an hour after it was posted, the 2,000-word glance into his world mysteriously disappeared. As the season approached, we finally heard LeBron play the race card. Around the same time, we found out ESPN would create its own bureau dedicated to covering his new team. When he shared some of the racist messages he receives on Twitter, his attempt to play the victim came off ambiguous at best, and attention-starved at worst. Now, the Heat have stumbled to a 11-8 start before his triumphant return to Cleveland, just to ensure everyone finally understands exactly how ridiculous this charade has been all along.
But that's the thing—we've known all along, and each twist in the Year of LeBron has only made us more certain. Some might sneer and call the collective disillusionment a sign of the times, but those sneers miss the point. While LeBron's hopelessness has been the biggest story in sports this year, the reaction gives us reason to be hopeful. A sign that the times aren't as bad as LeBron would make them seem.
Sports may be inherently artificial and our heroes fleeting, but it's not THAT. It's not 25 year-old, ring-less LeBron James parading around TV like some basketball deity, expecting the world to bow to him at every turn. And as the boos follow him everywhere he goes and his status as surefire Hall-of-Famer and NBA Champion seems more uncertain than ever, it's been a moral victory for a nation of fans that knew better than to worship the guy that nicknamed himself King James.
All things considered, LeBron's been the most rewarding story in sports this year.
By exaggerating everything that's wrong, LeBron's 2010 forced us to appreciate complicated, imperfect heroes like Kobe Bryant and Kevin Garnett. Or even someone like Mo Williams in Cleveland. Thanks to LeBron James, we've taken solace in these people. The ones that just want to play sports for the sake of playing sports; not the ones looking to become a global icon. At least for this year, we're not looking for the next Michael Jordan. Starting with the Cavs tonight, whoever's playing the Heat will do just fine in the hero role.
So as you think about the Sportsman of 2010, ask yourself: Who has given us more to cheer about than LeBron James? Yeah, Drew Brees may have united a fallen city. But LeBron, by abandoning a fallen city of his own, united the whole goddamn country.
Whose 2010 will you remember more?
RELATED: Relive LeBron's surreal 2010 through the eyes of writers that made it so much better.
Comments
I'm sorry, is this some sort of joke?
He quit in the middle of the playoffs, he intentionally humiliated those who supported him, and he’s not even the most talented person in his sport.
In other words, what makes him the sportsman of the year? Not being a leader in his sport, letting down his team, or being an egotistical douchebag? I wasn’t aware that these were qualifications for awards.
Blogger and Editor, Rational Pastime Blog. Twitter: @RationalPastime.
by J-Doug on Dec 2, 2010 12:42 PM EST reply actions
You took the words right out of my mouth.
His team is barely above-average in the league and we want to talk about making him the sportsman in the league? He’s not even the top sportsman on his own team, that’s Dwayne Wade’s job.
How could he possibly come even CLOSE to being Sportsman of the year?
"Once again the trousers of evil are yanked down by the mocking hands of justice!"-Revshawn
by Revshawn on Dec 2, 2010 1:40 PM EST up reply actions
Did either of you READ THE ARTICLE?????
by tw10 on Dec 2, 2010 3:34 PM EST up reply actions 3 recs
Seriously...
by Bullet Nation in Exile on Dec 3, 2010 12:47 AM EST up reply actions
Please read the article before you comment next time. Thanks.
Getting buckets since 2003.
by Icantfeelmyface on Dec 2, 2010 9:32 PM EST up reply actions
Derrr, I'm J Doug and all I do is read headlines.
Read the article. Or the beginning of the article. Or any part of the artice. Or one f*%$ing word in the article before you get on your high horse, jerk.
As a high school basketball coach, I especially hate LeBron. He makes it incredibly difficult to teach kids values and morals because he has none
by mrmadrew on Dec 3, 2010 1:10 AM EST up reply actions
He definitely should not have hyped his free agency (since '08 if i remember correctly)
But I really like this article… I know its easy to say in retrospect, but I’ve never liked or even really respected his game from the beginning. Maybe it was easier for me to see him for who he was because I wasn’t in America when the Lebron-hype started with him in high school. So it was always nauseating for me to hear everyone say Lebron is the shit… he never deserved it, probably never will IMO.
But it’s so refreshing to see how the perception has changed. I don’t have to put up with countless Lebron nutjobs out there anymore. Instead, anytime I talk basketball with someone, we usually just end up making fun of Lebron. It’s fricken awesome.
by What should I do? on Dec 2, 2010 2:16 PM EST reply actions
Calling LeBron Sportsmen of the Year for being a narcisstic twat.
Yeah, I can see that actually.
EvilCowtownInc: Screwin Suckaz over since 1985...... On Twitter
No mistakes in the tango, Donna. Not like life. Simple. That's what makes the tango so great. If you make a mistake, and get all tangled up, you just tango on.....
by pookeyguru on Dec 2, 2010 3:29 PM EST reply actions
Good article but KG is still a big douche. Second to Bron
by tw10 on Dec 2, 2010 3:34 PM EST reply actions
To those people who started caring MORE about sports because of LeBron: I don’t want to know you. You are not my friends.
Email: bearsnecessities@gmail.com
by Avinash Kunnath on Dec 2, 2010 4:42 PM EST reply actions
Since I’m uncertain about the thesis, I think he should win one of those awards for dramatic flair. Like a Daytime Emmy.
Email: bearsnecessities@gmail.com
by Avinash Kunnath on Dec 2, 2010 4:52 PM EST reply actions
Great Post!
I was ready to blast you until I read the whole article….cough cough
Pride is better than wins in Washington. But bring us wins and we will immortalize you - Ask Mark Rypien
by TheUberest on Dec 3, 2010 4:55 PM EST reply actions
The Media
and weak minded individuals are to blame for the way all these entertainers act. The more people talk down about how Lebron left Cleveland and how he is a dirtbag the more T.V. air time or press clippings he gets. So in all actuality how is that a bad thing? He is even more famous than what he previously was because you have all types of media outlets world wide that don’t care about sports now speaking about him and the backlash he has received.
The media and weak minded people built this guy up and when he fell short of being what most of these corny people wanted him to be they are trying to tear him down. As soon as he wins a championship and trust me before he retires he will win one, barring injury or death. Everybody will be back to idolizing him again. The writer of this article hit a lot of points right on the head but failed to mention that there is a large amount of people who couldn’t give two shits about LeBron or the Heat but since the media is always stuffing him and his team down our throats it is helping make him and his team even more of a villain. And what unites ignorant people quicker and more efficiently than a common enemy!
I mean seriously, why should people who were never fans of the Cavs be mad at the guy for leaving them? He didn’t quit on the team and he never asked for a trade. He finished his contract and a whole day and a half before the decision it was reported he was going to Miami. He actually made a basketball decision and not a money decision like a lot of these players do. The Cavs didn’t try and sign any of the major free agents available besides him. He showed that he actually wanted to win by taking less money than the Cavs could offer and also showed he was willing to share the spot light with players of similar ilk unlike a lot of so called superstars.
Kobe Bryant asked for a trade mid season, quit on his team in the first round against the Suns, feuded with a Hall of fame coach and future Hall of Fame player, gave his front office an ultimatum of either them letting Shaq go or he would walk, being accused of sexual assault while committing adultery, not to mention not taking to much of a pay cut to help his team bring in talent. Oh yeah and he game himself that silly ass nickname after Kill Bill came out. People seem to forget all this stuff about Kobe after they won there first championship and people will do the same with Lebron.
One thing i can do...................is FINGER ROLL.
by gunnin' gervin on Dec 4, 2010 12:12 PM EST reply actions
So I guess by this logic Hitler or Stalin was Man of the century.
by johnnyphoenix on Dec 4, 2010 3:28 PM EST reply actions
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