NEWSFLASH: Not Just Players Lose Money In NBA Lockout

Say, Comcast Sports New England, which broadcasts Boston Celtics' games, has the inside scoop (note: not an inside scoop) on just how much money players are losing during the NBA lockout.

Kevin Garnett is out $887,499 by missing that one bi-monthly check on Tuesday. Dwight Howard missed $745,224. Amare Stoudemire? Yeah, he's out $759,070. And Gilbert Arenas -- you may want to divert your eyes -- lost out on $802,887 when his check didn't come in the mail.

But I feel as if CSNNE is missing another important point here ...

Ah, the Boston Globe's Johnny Diaz has it covered.

For the regional cable channel Comcast SportsNet in Boston, the Celtics are a reliable ratings bonanza. [...] Every canceled game is a big loss. For example, 149,000 viewers tuned into SportsNet for the game between the Celtics and the Milwaukee Bucks on Nov. 3, 2010, according to Nielsen Co. ratings.

On the most comparable night this year - Wednesday, Nov. 2, when the Celtics were scheduled to play the Cleveland Cavaliers - SportsNet drew only 9,400 viewers. [...]

A 30-second spot during a Celtics game on SportsNet can cost from $2,500 to $4,000. A spot on an off night will command only hundreds of dollars, according to a Boston advertising agency official who requested anonymity to avoid conflicts with clients.

So while CSNNE's content side is "reporting" on the shocking salaries players are missing, CSNNE's sales side is likely down on bended knee praying for the lockout to end so that the network's advertisers don't revolt. Good to know. I wonder when CSNNE will report on this side of the lockout.

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