The 2011 NBA All-Star Game was a rousing success in terms of television viewership. Austin Karp of Sports Business Daily reports that overnight ratings for the Sunday game were up 35 percent to 6.2. The 2010 All-Star Game did a 4.6 in overnight national ratings.
The boosted All-Star ratings follows a season-long trend for the NBA, which has seen improved viewership in cable and network television this season. TNT also boasted huge numbers for NBA All-Star Saturday festivities, including the Slam Dunk Contest starring Blake Griffin. A Turner spokeswoman said that the 2011 All-Star Saturday broadcast had more viewers than ever before, with an estimated 8.1 million viewers. The previous record, set in 2009, pulled about 6.5 million viewers.
Unsurprisingly, All-Star Saturday broadcast viewership peaked during Griffin's contest winning dunk over a KIA, with an estimated 10 million viewers tuning in between 10:30 and 11 PM Eastern. It seems unlikely Al Horford and Coco Miller drew nearly that many viewers during the Shooting Stars event at the top of the broadcast.