If the NBA lockout takes place, NBA.com and other team websites will take on a drastically different look. Players' names, images and videos will have to be taken down -- creating quite a headache for webmasters -- if no deal is reached before the current collective bargaining agreement expires on Thursday.
The reason for this drastic move? Well, apparently it's the way the league and teams are interpreting "fair use." Depending on that interpretation, team's may not even be allowed to mention a player's name on their official sites. Apparently, the gray areas in this are considerable. Even showing a picture of a fan wearing a current player's jersey could be off limits. The league has even gone as far as providing teams with a simplified template that they can use to replace their current sites.
"We're going back to the stone ages of the Internet," one team website administrator told ESPN.com. "It's all going to be very dumbed down."