The New Orleans Hornets, currently owned by the NBA, are getting creative this summer when trying to drive season ticket sales during a lockout. Like all teams will do, the Hornets plan on refunding season ticket holders their money should the lockout extend into the season and cancel games, but the Hornets are going one step further to help drive sales. They will issue refunds with interest.
They plan on offering two deals: the first is to provide one percent on top of the total cash refund for each game. The second is:
to take refunds in the form of credit toward purchases of tickets for the playoffs or future seasons, [fans] can receive an additional 10 percent, plus another 5 percent toward the purchase of tickets for charities.
This sounds like a great initiative to grow basketball in the region. By bringing the game to the many children who otherwise couldn't attend, as the Hornets' president says in the article, this would help build long-term roots for a franchise that could move elsewhere if new owners don't want to stay in New Orleans.
Stay tuned to this StoryStream for more NBA lockout news, updates and explanations.