10 WNBA Teams' Jerseys To Feature Boost Mobile Ad

PHOENIX, AZ - JULY 26: Le'coe Willingham #34 of the Seattle Storm handles the ball under pressure from DeWanna Bonner #24 of the Phoenix Mercury during the WNBA game at US Airways Center on July 26, 2011 in Phoenix, Arizona. The Storm defeated the Mercury 83-77. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and or using this photograph, User is consenting to the terms and conditions of the Getty Images License Agreement. (Photo by Christian Petersen/Getty Images)

The WNBA has reached a deal with Boost Mobile to feature ads on most of the league's jerseys.

The WNBA has struck a deal to feature mobile provider Boost Mobile's logo on 10 of the league's teams' jerseys, reports John Lombardo of Sports Business Journal. The deal is worth a reported $10 million over four years, and excludes only the Phoenix Merucry and San Antonio Silver Stars, teams that already have existing sponsorship deals with mobile providers. (UPDATE: The WNBA denies the dollar figure initially reported by Lombardo; SBJ has since updated its story to reflect a "multi-year deal worth eight figures.")

The WNBA had allowed jersey sponsors dating back to 2009, and five teams currently have deals. The Boost Mobile logo is smaller than these existing logos, and sits below the player's jersey number on the front of the shirt. The individual team sponsors replace the team/city name on the front of the jersey.

The NBA itself has flirted with jersey sponsorships, testing the idea through the WNBA and D-League, where teams are also allowed to sell jersey space to sponsors. The NBA has also allowed teams to sell ad space on its practice jerseys (as has the NFL), but this deals have been tiny in nature. Major League Soccer is the only other nationally televised team sport in the United States with jersey sponsorships. The practice is ubiquitous in international soccer.

For more on the WNBA, visit SB Nation's Swish Appeal.

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