The WNBA has struck a deal to feature mobile provider Boost Mobile's logo on 10 of the league's teams' jerseys, reports John Lombardo of Sports Business Journal. The deal is worth a reported $10 million over four years, and excludes only the Phoenix Merucry and San Antonio Silver Stars, teams that already have existing sponsorship deals with mobile providers. (UPDATE: The WNBA denies the dollar figure initially reported by Lombardo; SBJ has since updated its story to reflect a "multi-year deal worth eight figures.")
The WNBA had allowed jersey sponsors dating back to 2009, and five teams currently have deals. The Boost Mobile logo is smaller than these existing logos, and sits below the player's jersey number on the front of the shirt. The individual team sponsors replace the team/city name on the front of the jersey.
The NBA itself has flirted with jersey sponsorships, testing the idea through the WNBA and D-League, where teams are also allowed to sell jersey space to sponsors. The NBA has also allowed teams to sell ad space on its practice jerseys (as has the NFL), but this deals have been tiny in nature. Major League Soccer is the only other nationally televised team sport in the United States with jersey sponsorships. The practice is ubiquitous in international soccer.
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