It all began when Jason Whitlock tweeted this:
Then, that led to this (via Fox Sports):
O'Neal, trading jokes with broadcast members Barkley, Kenny Smith and Ernie Johnson on the postgame show following the Lakers' loss to Dallas, called out Whitlock and issued the challenge to meet him in the ring.
"Jason Whitlock, I tell you what: You can come down here and box me any time you want," he said.
“Jason Whitlock, I’ll use one hand, you use two, I’ll get on my knees! Anytime, anyplace. You don’t know who you’re talking to!” O’Neal added.
And more importantly, this:
The context isn't really important, but let's all be glad that the next time Whitlock writes something that infuriates 98 percent of the internet, we can just link to that video rather than responding. "Professor Klump-lookin..." Jason Whitlock, y'all!