If the Sixers scored 100 points on Friday, the fans would get vouchers for free Big Macs. Philly inbounded up 99-80 with 23 seconds left. They could hold the ball and win comfortably, or they could try to get over the 100-point mark and get them burgers. The fans wanted burgers. Evan Turner wanted to give them burgers.
Doug Collins was not down with getting them burgers at the cost of further embarrassing the Atlanta Hawks. And so, the Big Mac Cold War, in which Evan Turner makes it clear that he is not in charge.
(He later had the PA tell fans that Big Macs were on him)