We all remember TNT's Christmas Day promo for the return of the NBA. Following the lockout, everyone was hungry for professional basketball, and TNT ushered in the day with a terrific pre-game promo that had to go down as one of the all-time greats. And now, on All-Star Saturday, they're at it again with another excellent promo.
This time around, the two-minute spot was cut for the dunk contest. It features classic dunk moments in somewhat of a music video format, with Kanye West and Jay-Z singing "Ni***s in Paris" over the highlights. Once again the production value is through the roof and TNT set the stage for the events of the evening in a great way.
Of course, immediately following this, TNT cut to the Shooting Stars Challenge, so there was a bit of a hype dropoff, all things considered.
For all your 2012 Slam Dunk Contest needs, be sure to visit this StoryStream.