The NBA's New Twitter T-Shirts Are Ready To Start A Revolution

"The revolution won't be televised, it'll be tweeted!" seems like something someone said about Twitter at some point. It's the worst. Twitter is awesome, right up until people start integrating it into every television broadcast, putting hashtags in every commercial, and, yes, selling t-shirts like this one, from the NBA Store:

Screen_shot_2012-03-28_at_8

If that shirt had @KingJames on the back, it might be the douchiest statement you could possibly make in the spring of 2012. But yes, these shirts really exist. Here are a few others:

There's Kevin Durant.

Screen_shot_2012-03-28_at_8

The requisite Jeremy Lin version:

Screen_shot_2012-03-28_at_8

And there are a handful of players available--Melo, Blake Griffin, CP3--but you get the picture. And this would be kinda cool, except... The problem with promoting things with Twitter is that the people who use hashtags seriously are generally missing the point. Hashtags are meant to be abused.

Everything that makes Twitter awesome on a day-to-day basis--stream of conscious ridiculousness, scathing sarcasm, rampant stupidity--is terrifying to corporations. That's why you never see anything legitimately funny pop up in that "tweet stream" at the bottom of your TV screen. So, I guess what I'm saying is, Twitter promotions are all pretty lame, in the same way professionally produced VIRAL videos kill a little bit of all our souls. And if the NBA wants me to pay $25 dollars for a Twitter t-shirt, CardboardGerald has the right idea. The world! needs! a Tony Allen shirt!!!! #GNG

Screen_shot_2012-03-28_at_9

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.