This commercial's OK, I guess. It's fine.
But since the Nets already made their logo "All Black Everything", why make this harder than it needs to be? Just embrace it and make the entire franchise an elaborate homage to Jay-Z. Only play Jay-Z, Kanye, Beyonce and Rihanna at home games. Hold half-court contests for Bentley giveaways. Etc, etc. Rename the 400 level in honor of Nas. Have the boat from the Big Pimpin video on display in the concourse. Make Memphis Bleek an assistant coach. The whole crowd throws up the dynasty sign after wins. And on and on. These ideas can go on forever.
But, for their next ad... Keep it simple.
Instead of a narrator talking up Brooklyn and the Nets' "scrappy" history in pro basketball, just set the commercial to something like "Brooklyn We Go Hard", film Jay-Z walking around Brooklyn bouncing a basketball, sayin' what up to people on the street, and end it with him walking up to the Barclays Center and throwing the basketball through the open doors.
Wouldn't that be the coolest commercial ever?