A week ago, the Indiana Pacers gave out thousands of "Gold Swagger" shirts for their playoff game against the Miami Heat. The whole color-coordination thing looked cool, but the use of "swagger" was questionable at best. It led Andrew Sharp to write a whole piece about "swagger" being dead, except in certain circumstances -- and the Pacers certainly did not qualify.
So what did Indiana do? Upped its game to not only use swagger, but to make it a hashtag. On a shirt. Given to Thursday night's crowd.
The kid in the Florida attire probably has the right idea. And the look on his face says it all.
Please, can we kill swagger already? Or has word not reached Indiana, home of spicy milk, mayo and extreme racing, yet?
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