The Heat and Thunder had another classic finish in Game 4 of the NBA Finals Tuesday night, and they had quite an audience. The TV ratings are in for Game 4, and the numbers are impressive.
According to ESPN public relations, the game itself scored a 12.4 overnight rating, which is massive for any program these days, and it counts as the second-highest rated game in ABC's history of broadcasting the NBA. It's also a 12 percent increase over Game 4 of last year's Finals, which itself was considered a massive success with mainstream audiences.
Whether it's LeBron James and the Heat drawing them in, the rise of Durant or maybe just the lack of competition in the lean summer months, over the course of four final games, the Thunder and Heat have put up the most impressive total TV ratings since 2004.
Six months after the NBA lockout threatened to cancel the season entirely and throw the sport into limbo, the NBA is looking more popular than ever.
For more on the Heat, head over to Peninsula Is Mightier and SB Nation Tampa Bay. For Thunder news and notes, visit Welcome To Loud City. And for news, analysis and everything else revolving around the NBA Playoffs, be sure to visit SB Nation's dedicated NBA hub.