The only remnants of the Los Angeles Clippers' nickname, Lob City, will be on their fans' t-shirts. Forward Blake Griffin told ESPN Los Angeles that the team is looking for a new identity, and it's shedding the highlight-reel image for one that fits under new coach Doc Rivers.
Griffin said he'd do everything to move on from the name.
"Lob City doesn't exist anymore. Lob City is done," Griffin told ESPN's Shelley Smith in an interview this week. "We're moving on and we're going to find our identity during training camp and that will be our new city. No more Lob City."
"People will still wear T-shirts," Griffin added. "I can't really go to people's houses and take their T-shirts and cut them up. But we [will] have a new identity as a team and that's going to be what we work out during training camp.
Rivers is embedding a defensive-minded culture in the Clippers during training camp. Though Los Angeles will inevitably find itself on fast breaks after those successful defensive stops, the half-court offense will likely be a bit more deliberate. The Clippers would hope to have a better system in place that can function in the playoffs. Last postseason, they dropped four games in a row to the slow-down style of the Memphis Grizzlies after gaining a 2-0 series edge.
Griffin said the Clippers will focus on movement and floor spacing while staying away from isolation plays. Associate head coach Alvin Gentry is in charge of the offense, and his experience will be helped by the offseason additions of shooters J.J. Redick and Jared Dudley.