Jason Smith
It's...interesting.
Basketball teams have become better and better at using Twitter and injecting personality while still remaining professional and promotional. Exhibit A:
@sbnationnba we just like to dance.
— Milwaukee Bucks (@Bucks) March 3, 2013
The Knicks, well, they just quite haven't figured out how to do this. Sunday afternoon, during their nationally televised game against the defending champion Miami Heat, they have given the keys to their Twitter account to Tyrese, who is promoting his new book, Manology.
The results have been Fast and Furious, but they haven't exactly been transforming the way we think about social media. The Knicks are beating the Heat in the third quarter, much to Tyrese's pleasure, but this game might be a Death Race to the final horn.
Lot of HEAT on this HEAT squad but we in #KNICKS HOUSE!!!! Let's go NY!!!!! #TyreseTakeover #Manology
— NBA New York Knicks (@nyknicks) March 3, 2013
Kidd aint Kidding! #TyreseTakeover #Manology
— NBA New York Knicks (@nyknicks) March 3, 2013
Maybe Chalmers forgot something lol!!!Tyson looked at him, "love little man!!!!" #TyreseTakeover #Manology
— NBA New York Knicks (@nyknicks) March 3, 2013
Halftime!!!!! Not lookin good Heat!!!!I guess this NYC Cold killed your HEAT!!!!! #TyreseTakeover #Manology
— NBA New York Knicks (@nyknicks) March 3, 2013
More in the NBA:
• Paul Flannery: Stats, storytelling and Sloan
• Milwaukee's fans are terrific dancers
• Proud father Dell Curry talks to SB Nation about Steph's 54-point outburst
• What makes Stephen Curry special? His coach and teammates explain
• Sacramento is nothing like Seattle
• Watch the Miami Heat's Harlem Shake video
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