Basketball teams have become better and better at using Twitter and injecting personality while still remaining professional and promotional. Exhibit A:
@sbnationnba we just like to dance.— Milwaukee Bucks (@Bucks) March 3, 2013
The Knicks, well, they just quite haven't figured out how to do this. Sunday afternoon, during their nationally televised game against the defending champion Miami Heat, they have given the keys to their Twitter account to Tyrese, who is promoting his new book, Manology.
The results have been Fast and Furious, but they haven't exactly been transforming the way we think about social media. The Knicks are beating the Heat in the third quarter, much to Tyrese's pleasure, but this game might be a Death Race to the final horn.
New York Knicks (@nyknicks) March 3, 2013