NBA teams to sell ads on the court and backboards next season, according to report

USA TODAY Sports

NBA teams will have new revenue streams available next season, with the league approving the selling of advertisements on the court and on top of the backboards.

The NBA has approved teams selling advertisements on the court in front of team benches and on the top of the backboards for the 2013-14 season, according to the SportsBusiness Journal's John Lombardo.

Lombardo reports that there are no specific valuations assigned to these new sales areas yet, which until now have been limited to team branding. One team executive says that the deals could range anywhere from mid six figures to $2 million annually, with the value of the signage likely varying depending on the market.

The new deals will be sold locally, but any corporate branding will be removed for national broadcasts. There are currently no leaguewide sales efforts planned for the new spaces.

The 2013-14 season will act as a trial run for the advertisements, as any multi-year deals will be subject to review after the year for possible changes.

The decision to add this advertising space is the latest effort made by the NBA to help give teams more revenue streams. There has also been talk of placing advertisements on jerseys, but those discussions have been shelved for the time being.

More from SB Nation:

Flannery: LeBron, Heat reach level no one else can

Turnovers doom Spurs | Watch LeBron’s block (now with explosions)

Report: Jason Kidd "pursuing" Nets' coaching job

Rockets chasing both Dwight and CP3

NBA mock draft: Let's collaborate! | Scouting reports | Big Board

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.