Little Caesars Bowl, FIU Vs. Toledo: Just Don't Run Out Of Pizza, Guys

SB Nation's MAC blog, Hustle Belt, questions the wider lack of fast-food sponsorship of college football bowl games. Why is Little Caesars, of all places, getting all this postseason action?

Last night I was thinking about why KFC doesn't sponsor a bowl. Think about this: KFC sells bowls of food, and by the Rule of Homonyms, it's also a televised college football exhibition game. This will happen soon, perhaps somewhere in Kentucky, but for now we can only hope that the marketing prodigies figure this one out. In the meantime, the most delicious postseason game remains the Little Caesar's Pizza Bowl.

Delicious is, of course, a relative term, but this game's title sponsor's offering is a lot like tonight's game: We'll consume it because it's there. And don't rule out the possibility of food-based tie-ins:

No, Little Caesar's doesn't sell any type of pizza in a bowl, although they could probably run the Cup O' Pizza guys out of business. But you can certainly smoosh a pizza slice into a bowl/cone shape, and then fill it with marinara or garlic sauce, and then eat it. You're probably going to enjoy this new-found way of enjoying heat lamp cheese bread.

If we may offer one bit of advice to Little Caesar's, it's to really stock up those concession stands at Ford Field before kickoff. As America's last standing pizza-based bowl game (and really, who saw that coming?), best not to follow the example of the late, bemoaned PapaJohns.com game and be known more for pizza shortages than actual football.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.