The Sugar Bowl Protects Its Investment, Leans On Ohio State To Keep Players Eligible

It probably isn't too shocking a revelation that most bowl games are concerned with just one thing, selling their tickets and getting good TV ratings. (Well I guess that's two things.)  So maybe we shouldn't be so shocked to learn that after six Ohio State players were found to have received improper benefits and that they would be punished by the NCAA, that the Sugar Bowl decided they needed to go into full lobby mode to keep these players eligible for the their game.

Sugar Bowl CEO Paul Hoolahan, being the shrewd business man that he is, found out about the infractions well before the general public, and knew he had to save his event from becoming monumentally less interesting.

"I made the point that anything that could be done to preserve the integrity of this year's game, we would greatly appreciate it," Hoolahan told The Columbus Dispatch. "That appeal did not fall on deaf ears, and I'm extremely excited about it, that the Buckeyes are coming in at full strength and with no dilution."

I don't know if you can blame old Paul for fighting to keep his product appealing, after all he has been saddled these past three years with two non BCS teams, two blowouts, and a Cincinnati team without a head coach. Wouldn't you fight to keep the first really exciting match up between two nationally known programs you have had in years?

The Sugar Bowl made a business decision in choosing an Ohio State team with Terrelle Pryor, and they are simply trying to protect their investment. Because nobody but nobody wants to see Jon Bauserman lead his team out of the tunnel in New Orleans, including television sponsors.

What this should teach us all is this: when we are talking about a few hundred dollars and some tattoos, the NCAA rules are clear and rigid, when we are talking about millions of dollars of ad and ticket revenue, well we can probably fudge them a little.

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Join SBNation.com

You must be a member of SBNation.com to participate.

We have our own Community Guidelines at SBNation.com. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.