ESPN Sells Longhorn Network To America With Tantalizing Texas-Kansas Game

ESPN wasted little time in using the biggest game of the college football season thus far to try and sell its Longhorn Network. Brent Musburger had to shill the Texaswide Leader, using a mere Texas-Kansas game as the carrot, while Kirk Herbstreit had to tell an entire nation -- including Oklahoma and Kansas fans -- to tune in Tuesdays for live coverage of Horns practice.

Twitter hated it:

Musburger and Herbie just sold the Longhorn Network HARD.
Oct 08 via TweetDeckFavoriteRetweetReply

Shame on you, ESPN, for making Brent and Kirk shill for Longhorn Network during this game. More than just Texas fans watching.
Oct 08 via TweetDeckFavoriteRetweetReply

In the name of balance: URGE YOUR CABLE PROVIDER TO CARRY THE CASINO GHOST SWITZER NETWORK: http://t.co/gmzWCGey
Oct 08 via Twitter for MacFavoriteRetweetReply

Nothing will get people to demand the Longhorn Network like Kansas!
Oct 08 via TweetDeckFavoriteRetweetReply

Kind of want the Longhorn Network because I hear they're gonna have show called, "The Best Dang Day Laborer In Texas."
Oct 08 via Twitter for iPadFavoriteRetweetReply

Using your national TV format to beg fans to call and ask for Longhorn Network. Stay classy, ESPN.
Oct 08 via Twitter for MacFavoriteRetweetReply

And Longhorn Network -6. RT @edsbs: We're established that Brent's got money on the "horns, right?
Oct 08 via TweetDeckFavoriteRetweetReply

No replay on the illegal formation penalty. Would be nice to see the alignment. ABC must be busy preparing another Longhorn Network promo.
Oct 08 via TweetDeckFavoriteRetweetReply

It took ABC-ESPN less than a quarter to start pimping the Longhorn Network. This is going to get old in a hurry. #okstate#sooners
Oct 08 via TweetDeckFavoriteRetweetReply

Billy Mays would have been proud of the way Brent and Kirk were telling people to call about the Longhorn Network.
Oct 08 via TweetDeckFavoriteRetweetReply

Calling my cable operator to urge them not to make me watch Kansas-Texas
Oct 08 via TweetDeckFavoriteRetweetReply

And then, immediately following a Kenny Stills touchdown for Oklahoma:

Wonder if they'll show that play on the Longhorn Network, Brent.
Oct 08 via TweetDeckFavoriteRetweetReply

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