At the start of the week, Penn State's game against Nebraska on Saturday was trending along as normal. Then news came Wednesday that Joe Paterno was going to retire at the end of the season. That fueled a price spike that sent tickets on the secondary market to more than double their normal price, according to SB Nation ticketing partner TiqIQ.
By the end of the day, though, news came out that Paterno had been fired. Penn State fans were clearly unhappy with this news and it reflected strongly in ticket prices. By Thursday, ticket prices had dropped 41 percent from their previous high. It should be noted that tickets are still selling for an average of $183 (and can be purchased here), so it's not like fans have suddenly abandoned the Nittany Lions.
Still, it will be interesting to see how ticket prices are affected longterm, as Penn State has basically been defined by Paterno for nearly 50 years.