Cars.com has pulled its sponsorship of two ESPN College Football Saturday broadcasts, according to a report on Thursday. Both broadcasts involve Penn State: the first is the Nittany Lions matchup with Nebraska this weekend and the second is the Penn State vs. Ohio State game next weekend. The move is temporary and appears to come as a result of the scandal that's rocked the Penn State campus in the wake of sex abuse allegations levied against former assistant Jerry Sandusky.
It's unclear whether more sponsors would pull out of broadcasts involving Penn State, but ad agencies may be mulling it over.
Gary Carr, senior vp/executive director of national broadcast for media-buying agency TargetCast tcm -- who doesn't have any clients in these games -- said: "I would probably pull out." Still another media executive said: "We are asking the question; we haven't decided yet."
It's unclear whether more companies would follow Cars.com or if many are considering pulling their sponsorship dollars out.