We've all been trying to deny the truth about the new Big East. The idea that the once basketball-only conference based in Providence, Rhode Island now includes two schools from Texas, a school from Utah and a school that literally borders the Pacific Ocean just seems too far-fetched to truly believe.
But alas, it's true. And now the Big East has the Times Square billboards to prove it.
See all the billboards here on the Big East Facebook page and chuckle to yourself as you imagine what all those New Yorkers are thinking when they look up and see San Diego State billboards in the middle of Manhattan. "What the hell is an SMU?"
Keep up with the latest news and notes on the conference expansion whirlwind, with SB Nation's comprehensive conference realignment coverage. And for more fan perspective on the Big East, head to our blog Big East Coast Bias.