The source article, which breaks the list into an involved slideshow, and CBS Sports' distillation of the top 10:
1. Texas Longhorns ($129 million)
2. Notre Dame Fighting Irish ($112 million)
3. Penn St. Nittany Lions ($100 million)
4. LSU Tigers ($96 million)
5. Michigan Wolverines ($94 million)
6. Alabama Crimson Tide ($93 million)
7. Georgia Bulldogs ($90 million)
8. Arkansas Razorbacks ($89 million)
9. Auburn Tigers ($88 million)
10. Oklahoma Sooners ($87 million)
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