Changes To NCAA Likeness Regulations: Make Them Work For You

The NCAA's Division I Amateurism Cabinet is considering several rule changes to the regulations governing the use of college athlete likenesses in promotional materials. Some are being proposed to keep up with the various new media platforms on which schools are now able to advertise, but an important new clarification will be of interest to those swaths of fanbases who really, really hate their starting quarterbacks:

  • Promotional activity by a sponsor of an institution, conference or the NCAA must clearly identify the commercial entity’s sponsor affiliation (for example, an official sponsor of the institution or event) when student-athlete images are shown.
  • Promotions that include alcoholic beverages, tobacco products or gambling interests are not permitted.

Hear that, LSU faithful? Just plaster Jordan Jefferson and Jarrett Lee's faces on the side of a casino, and you'll never have to hear from their like again. (Man, where was this rule when Jonathan Crompton still had eligibility?)

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