Hey, you! Yeah, you, the Texas fan who has been waiting with bated breath for the Longhorn Network to make its debut! Today is your lucky day! ESPN just released the Longhorn Network's logo and branding, and, well, I guess there's a Longhorn there:
(Image via ESPN.)
The orange-and-black color scheme might remind Longhorns fans of things other than Bevo and the boys and girls — Texas plays mostly in burnt orange and white duds, as SB Nation's Texas blog Burnt Orange Nation can tell you — but the tiger colors might show up better on broadcasts, merchandise, and the rest.
There's a Longhorn Network website, too — www.GetLonghornNetwork.com, which redirects to an ESPN site about getting Longhorn Network — and it's clear that the Worldwide Leader in Sports is throwing some money behind their efforts to make ESPN's massive 20-year, $300 million deal with Texas work from the start. Going boring and using black may not be flashy, but it'll work.