The Pac-12 is going to drag you kicking and screaming into the future, and in the end you will thank it. The Mercury News' Jon Wilner reports the expanding conference is "exploring partnerships" with Apple and Google about a potential online-only media distribution outlet.
Larry Scott and friends recently put together a $3 billion media deal with ESPN and FOX, but the next step is to figure out how to start up a conference-specific network. As Wilner spells it, that could be a revamped channel, a whole new channel or a whole new reality for which you are not prepared.
It's times like these you really realize how valuable a school like Stanford is. In addition to Directors' Cup dominance and a darn fine football team, the Cardinal also offer connections to some of the most revolutionary people in tech and media.
Though the Pac-12 may want to consider soon adding Portland's Reed College, which Steve Jobs credits with helping him develop his acclaimed aesthetic sense. Reed appears to have a strong ultimate frisbee program.